Predictive Analytics Proving Most Effective For Conversions, Most Difficult For Customer Insights

Roughly 4 in 10 in-house marketers and agencies are either using, implementing, or budgeting for predictive analytics.


The sweet spot of Predictive B2B scoring  and Analytics is beeing mostly used , at least right now, in boosting conversions. Fully 84% of company marketers surveyed are using or planning to use predictive analytics for conversions – and respondents are experiencing the most success and virtually the most ease of implementation in this area.

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